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Knowledge is power

We believe in letting data do the "talking." Our Efficacy Panels demonstrate complete clinical findings for your shopping confidence.


Take an in-depth look at what’s inside every box. Learn how our products are clinically designed to perform on you.

Visit the research room

We have chapters on all aspects of skin and how we measure skincare performance for you to peruse.

Chapter: The efficacy panel

Leading the industry to disclose quantitative performance data to make fact-based decisions in buying functional products at the best price.

Chapter: Product testing

Discover The Four Pillars of Product Safety you should be concerned about when it comes to your beauty products.

Parameter Customer Descriptive Customer Definition Measurement Instrument Measurement Made
Hydration Hydrated skin contains a healthy amount of water Corneometer Measure capacitance of skin (proportional to water content)
Skin Barrier Soft Skin is able to retain a healthy amount of water Tewameter Measure water loss via evaporation from the skin surface
Desquamation Smooth Skin is not flaky SquameScan Measure skin desquamation/flakiness
Appearance - texture Radiant Even skin tone VISIA CR or C-Cube imaging Image skin surface and capture information relating to skin tone homogeneity
Appearance - pores Luminous Minimized pores VISIA CR or C-Cube imaging Scan the skin surface and capture visual information relating to pore size
Appearance - dark circles Eyes Minimal dark circles under eyes VISIA CR imaging Capture an image indicating skin discoloration under the eyes

Efficacy questions